Christchurch-based Brand Copywriter
I write website and brand copy for founders, small studios, and service businesses in New Zealand and Australia. I write in your voice, not mine, which means I spend real time on the brief and with you before I even start.
Written in Your Voice
I spend plenty of time on the brief before writing, so the copy sounds like you.
What Sets My Work Apart
Built for Search
Copy written with keyword research and on-page SEO so the right people can find you.
Point of View
I come from a feature writing background, so the work is shaped by the same instincts: rhythm, restraint, a clear angle.
Ready for AI Search
Structured so tools like ChatGPT and Google's AI Overviews can read and recommend your site.
Writing Resources
Writing guides and courses for small business owners and founders. Most are short and practical, designed to be used rather than collected. Start with Writing for Sales and Socials if you want something to put to work this week.
A downloadable guide for the moment you sit down to write a post, a sales page, an Instagram bio, or a website headline, and stare at the blinking cursor thinking: why does this sound fake?
Writing for Sales and Socials shows you how to write the words on your own marketing without performing professionalism, sounding like a template, or copying the brand-voice tics of every other small business in your feed. Clear, specific, human writing, broken down into a process you can apply to anything you're trying to sell.
How to use it:
Work through the short chapters at your own pace. Each section includes tips, examples, and practical prompts to help you write more confidently - whether it’s for your website, Instagram bio, product description, or sales page.
How to download:
Once you complete your purchase, you’ll get an instant link to download the PDF. You can read it on any device, or print it out and scribble notes in the margins.
30-Day Writing Challenge (Free PDF)
A simple, flexible writing challenge to help you build a daily habit. Whether you're journalling, working on creative projects, or just want to get back into writing, these 30 prompts will help you find focus, explore everyday moments, and reconnect with your voice.
Use it your way: no pressure, no rules. Just your own words, one day at a time.
Free download.
Add to cart and complete checkout to receive your PDF instantly—no payment required.
Frequently Asked Questions
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Per project, quoted after the discovery call. Pricing depends on number of pages, how much positioning work the brief needs, and whether you want me to load copy into your website as well as write it.
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Yes. I build in Squarespace, Wix and Wordpress and have done so for years. Some clients hire me for copy only and use a separate designer; some hire me end-to-end. Either works.
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A lot of clients move onto a small monthly retainer for blog posts, newsletter copy, or new service pages as they add them.
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No, but the work is faster if you do. If your positioning is still loose, we'll spend the first part of the project tightening it.
Let’s Work Together
Send me a link to your current site (or what you've sketched out so far) and a few lines on what's not working. I'll come back to you within two working days.