About Me.
My Writing Practice
I have worked as a freelance content writer in New Zealand for over a decade. My work spans small businesses, agencies, large organisations, magazines, and editorial publications.
I am a published poet and feature writer. I am currently working on my first novel alongside ongoing editorial projects.
In addition to freelance work, I am an SEO Copywriting Lead at a global digital agency. In this role, I oversee content quality, search performance, and editorial standards across multiple client accounts.
For more details on how I can help with your content needs, visit my services page.
Professional Background & Education
I hold a Master of Writing with Distinction from the University of Canterbury and a Bachelor of Science in Microbiology and Geography. This informs how I approach research, structure, and accuracy. It supports work involving technical, health, or evidence led subject matter.
Commissioned and Published Client Work
I have written commissioned editorial and feature content for regional and international publications. This includes travel and lifestyle reporting for The Asia Collective and Hungry in Bali, where work is shaped for specific audiences and publishing standards.
That editorial background informs how I approach SEO copy and blog writing. I prioritise accuracy, narrative control, and author responsibility, with close attention to structure, tone, and reader intent.
Editorial Practice
I write long form essays and feature pieces for publications. The work often sits at the intersection of health, recovery, identity, and social systems. I use storytelling to discuss complex and sometimes divisive subjects in ways that remain accessible.
I also publish essays on Trainwrecks through Substack. The work examines illness, adulthood, loss, and rebuilding.