Writing Services for Brands, Publications, and Businesses.
I provide writing services for brands, publications, and founders who need clear, credible, well researched work. My background spans editorial writing, copywriting, SEO content, and brand writing. I work across commercial and non commercial contexts, often translating complex ideas into language people can understand and use.
This page outlines the services I offer and how they are typically used. If you are unsure which service fits your brief, I can help you work that out.
✦ Editorial & Feature Writing
I write long form editorial for publications and platforms that value substance, narrative, and accuracy. My work includes reported features, essays, profiles, cultural commentary, and travel writing. Editorial projects often involve interviews, independent research, and close attention to structure and voice.
I regularly work with editors, but also support brands publishing editorial style content in house.
Typical editorial work includes:
Feature articles and reported essays
Profiles and interviews
Cultural or place based writing
Brand led editorial content
✦ SEO Copywriting Services
I write SEO copy for websites, campaigns, and email to target and draw people to your website and business. My focus is on conveying your message with a consistent, relatable voice rather than getting stuck on robotic, outdated SEO copywriting practices like keyword stuffing and surface level copy.
I work with brands at different stages to bring a human element to your content.
SEO Copywriting support includes:
Website copy
Campaign and launch copy
Email sequences and newsletters
Brand tone alignment across pages
✦ Content Strategy & Brand Writing
As a content strategy freelancer I evaluate when some projects require more than individual pieces of copy. I provide copywriting services to NZ businesses that need structure, consistency, and a clear rationale behind their content decisions.
This work sits between writing and strategy and often runs alongside copywriting or editorial production.
Content strategy support may include:
Messaging frameworks
Brand voice documentation
Content planning and prioritisation
Ongoing writing support across channels
✦ SEO Blog Writing Services
I write SEO blog content that is designed to rank and draw people to your business, while still being worth reading. My approach is research led and reader focused, with an emphasis on usefulness, credibility and ranking your website on Google.
I work with provided keyword plans or collaborate on topic direction where needed.
SEO and blog writing services include:
SEO optimised blog posts
Long form articles
Premium Articles
Supporting content for service pages
Updates or rewrites of existing content
✦ Social Media Copywriting NZ
I support brands and individuals who want written social content that feels human and reflective of their brand and personality.
This work is often part of a wider content plan rather than isolated captions and serves as an access point to your business and website.
Social media copywriting support includes:
Caption writing
Content pillars and themes
Campaign copy
Long form social posts
✦ Ghostwriting & Branding
I offer ghostwriting for founders, creatives, and professionals who want to publish under their own name. This work requires discretion, trust, and close collaboration.
I write in your voice and shape material based on interviews, notes, or recordings.
Ghostwriting projects may include:
Essays and opinion pieces
Substack or newsletter content
Personal bios and profiles
Thought leadership articles
LinkedIn posts and think pieces