New Zealand Advertising Copywriter |

Print , Meta Ads, and Campaign Copy

I write advertising copy for brands, small businesses, and agencies running paid campaigns in Aotearoa and abroad. Print ads for magazines, newspapers, and out-of-home. Meta ads for Facebook and Instagram, including primary text, headlines, and the variants a campaign needs to test. Google ads, email campaigns, and direct response copy where the brief is to make something specific happen. My background is in feature writing and brand copy, which means the copy is written to perform while maintaining your voice and integrity.

NZ ad and campaign copywriter

What Sets My Work Apart

Written to Convert

A print ad has to stop someone turning the page. A Meta ad has to earn a tap before the thumb keeps scrolling. I write copy that names what the reader actually wants and tells them how to get it.

Across Print, Social, and Digital

Print ads, Meta and Instagram ads, Google search ads, email campaigns, direct mail, out-of-home. Long copy and short copy. Single executions and full campaigns where the same idea has to flex across every placement.

NZ SEO and Ad copywriter

Working to Your Date

Most campaign work runs to a launch or a media booking. Standard turnaround on a single ad is two to three days, a Meta ad set is three to five, and a full campaign with print and digital variants is one to two weeks. I'll tell you upfront what's possible.

Trained as a Feature Writer

Most advertising copy reaches for the same dozen tricks. Game-changer. Reimagined. Built different. They could be selling anything, which means they sell nothing. I write specific, user friendly coy: what it does, who it's for, and the one thing a reader needs to know to act.

Frequently Asked Questions

  • Writes the words inside the ad. Headline, body, call to action, and the variants a campaign needs to test. Not the same as a marketing strategist, who plans the campaign, or a media buyer, who places it. I write the copy. Someone else, often the agency or the client's marketing lead, runs the campaign.

  • Brands and small businesses launching a product, service, or season. Agencies who need overflow copy or a specialist on a brief. Startups running their first paid campaigns. Anyone whose ads aren't performing and who suspects the copy is the reason. If you're launching something that also needs editorial coverage, press and publicity writing is a related service.

  • The product or service, who it's for, where the ad is running, and what you want the reader to do. Existing brand guidelines if you have them. Past campaigns that worked or didn't, and why you think so. The more specific you can be about the audience and the action, the better the copy gets.

  • A single print or digital ad runs two to three days. A Meta ad set with primary text, headline, and three to five variants runs three to five days. A full campaign across print and digital is one to two weeks. If your launch date is tighter, ask. I can usually make it work.

  • I quote per project after a short call. A single ad sits at one end of the scale, a full campaign with variants at the other. If you're working to a campaign budget or a marketing line item, tell me the number and I'll tell you what's possible inside it. For ongoing work across a website, ads, and editorial, see website and brand copy and editorial and features.

Let’s work together.

Send me the project, the release date or opening, a sentence on what it is, and what you've got so far. I'll come back to you within two working days.